Ads on social media are a great optimisation tool to put your business on the map! Let's take a look at how advertising on Facebook can help your business and how dynamic ads can work for your hotel.
What are the benefits of advertising on Facebook
If you want to reach more people online, then advertising on Facebook is an excellent strategy. Facebook has now over 10 million members on their site in the Netherlands and it is therefore an interesting way to reach your target audience.
- You can use Facebook ads for various objectives. For instance, you can get more likes on your Facebook page, increase brand awareness, generate bookings and navigate people to your website.
- Facebook ads can be placed in many different places. Think of the News Feed, in Facebook Stories, the sidebar, in Facebook Messenger and near the search function.
- You can specifically target an audience. Using targeted audiences, you can easily specify your target audience by characteristics such as age, location, language, interests and more.
- Advertising on Facebook is relatively cheap and with a daily budget of a few euros, you can already start your campaigns. Moreover, you can clearly set your spending for your desired results.
What are Facebook Dynamic ads?
As you can see, you can reach people in different ways, but what if you are not sure which ads resonate with your audience? Then Facebook Dynamic ads can help you. Dynamic ads are used when you are not sure which ad material resonates with your target audience. It is actually a kind of A/B test with ads.
On Facebook, you can create multiple variations within one ad. Ads consist of several ad components such as a title, video or photos, text and a CTA (Call to Action). You can set your campaign goals in advance and create an ad set with different variations.
Once the campaign is live, ads are automatically rotated and Facebook provides insights into the performance of all variants. This will give you valuable insights that you can then use in new campaigns. So after your campaign, you have a comprehensive analysis and can find out which options work best for your target audience.
Special ads for the travel industry
Facebook now has dedicated ads for companies in the travel industry. Facebook Travel Ads (formerly Dynamic Ads for Travel, DAT) is designed specifically for the travel industry to boost bookings.
To place Facebook Travel Ads, it is essential to set up hotel ads in advance. For this, you need a Facebook page, an ad account, a Facebook Pixel and a Facebook Catalogue. After that, creating ads is possible and this can look different ways:
- Sharing travel inspiration
- Planning a trip
- Booking a hotel room
- Promotion/offers
- Retargeting
The biggest advantage of Facebook Travel Ads is that when changes occur, such as in hotel room rates, you don't have to change your ads one by one. Again, that saves time! Moreover, Facebook offers several options to increase your conversions and you can tailor the right message to individuals.
Dynamic remarketing
Have you reached your target audience, but they haven't booked yet? Then you can reach them again through dynamic remarketing. For example, if a guest has left your site while selecting a room, or on the payment page, they will receive an ad at a later time asking if they still want to book.
So these users have already interacted with your website and are targeted using Facebook's Pixel technology. The traveller has already shown a genuine interest and the goal is for the website visitor to interact with your business again. Some people need an extra push and this way, they will interact with your offer again.
As you can see, there are many benefits of advertising on Facebook, and we hope these tips will get you started. Don't feel quite comfortable creating these yourself? Or do you have questions about dynamic ads? Then we can help you! Our team is ready for you and you can reach us at +31 (0)85 048 80 58. Or send us an e-mail via our contact form and we will get back to you as soon as possible!
