The online marketing world is constantly changing. Google and Facebook keep releasing updates in their algorithms that are difficult to keep up with. Online marketing trends come and go, and it is up to marketers themselves to make sure they are on top of the latest developments in the market.
There are many platforms in which online marketers can reach their audience. They often start with the two best-known channels, Google and Facebook. These two marketing platforms have set the standard for years and will remain relevant for many years to come.
360-degree campaigns
When it comes to online marketing, it is an important to include as many platforms as possible in your campaign. This will give your marketing strategy the maximum growth, now and in the future. It is also important for marketers to find the channel that gives the best results. By focusing on that channel, you will be able to maximise growth in the shortest possible time. For example, when you notice that your Facebook ads are performing best, spend most of your marketing budget on Facebook.
Google Adwords has been the most widely used channel for marketers for a long time because it also gives the best results. It is recommended to spend 80% of your online marketing budget on the platform that performs best. The remaining 20% can then be spent on the next platform. That way, you are not dependent on one platform. This gives you more security in the future.
What works for you?
Once you have determined which marketing platform works best for you, it is important to closely follow all developments of that platform. For example, if Google Adwords is your best platform, follow bloggers who write about it, and keep following the hashtags on twitter to keep up. Online marketing success can be achieved by being on top of trends to stay ahead of the competition.
It is important to learn about the latest platforms used by other companies in your industry and country. Make sure you look at trends, and find the next platform that will grow your business. And when your main platform performs less, don't worry because you have already found an alternative.
We recommend dividing your research time on other platforms the same as your budget. So that means investing most of your time in your primary channel and the rest in researching other channels. This is the best way you keep up with online marketing trends and news.
