If you've been on Instagram for a while, you may have noticed the social media platform's focus on Instagram reels. Have you started using reels yet? In this article, we will look at what the benefits of reels are and how it can help your hospitality business.
What are reels on Instagram?
First a little explanation, because what exactly are reels? It works a bit like on TikTok. You create a fun and informative video that you can add text, music and creative effects to. A reel is the perfect way to tell a story about your business or service in a short amount of time. With a video, you hold the attention of your followers and reels are also shown on Instagram's Explore page. That means a whole new audience can see your content face to face. In addition, your reels can easily be shared by others so that even more people get to know about your business.
Instagram reels statistics
If you've ever posted a reel, you've probably also noticed that many more people have seen your post. Haven't posted one yet? Then now is the perfect time to start! The reach of a reel is currently as much as 10x higher than photos! The chances of guests getting in touch with your hospitality business are therefore many times higher. The chance of your reel going viral also increases enormously.
How do you make fun reels?
Putting together a nice reel can feel quite overwhelming for a while. But once you get the hang of it, it's actually a lot of fun. And, of course, it helps if the results are excellent too! Nice topics for reels for entrepreneurs include:
✅ A look behind the scenes
✅ Your staff
✅ New products and services
✅ Fun facts about your company
✅ Sharing news
Once you have gathered some fun ideas, there are a number of options for making the reel. The easiest way is by finding a cute reel on Instagram, and finding the template (template) to use. You then place your own photos and videos in this template, and the music is copied automatically. Add a nice text and you're done!
You can also on Instagram itself, or via a app create a new reel. You can record a live video or upload several photos and videos and then customise the different pieces of video. This takes a bit more time, but you then control the whole creative process. After that, you can add lyrics, filters and music to your reel. Some songs really go viral on Instagram and you can make good use of this.
Outsource Instagram reels
Does it all seem a bit too much work? Then you can also choose to outsource your Instagram reels. That way, you can work on your content strategy right away and brainstorm new ideas. At The Fully Bookers, we like to lend a hand and we can assist you with your reels. That way, your online business card is completely up-to-date and you reach a much larger audience. The end result is more bookings and a full business! Contact us to see how we can work together. You can reach us at 31 (0)85 048 80 58 or contact@thefullybookers.com!
5 Instagram marketing tips
Finally, we have a few Instagram tips for you that you can already apply yourself.
- Make sure your profile is clear. In a short sentence, outline what your business does and how you can help your followers.
- Add a link. This can be a link to your website, or a link with multiple links. This way, your followers can easily choose and find the information they are looking for.
- Make sure your booking system is up to date. You can add a booking system to your Instagram profile, so your guests can book directly with you.
- Create engaging content with photos, videos, reels and stories. This will show your guests what to expect and make new followers curious. In your content, you can add text with more information about your company. And you can easily save your stories for everyone to read.
- Keep an eye on your stats. If you notice that your followers are more active at certain times, you can take advantage of that. And you might notice other trends such as posts that are liked more than others.
Will you also start reels? As you can see, this is a wonderful opportunity to reach more people, create viral videos and be able to host more guests.