Setting up your AdWords campaign properly can be challenging, but it is extremely important. This set-up forms the starting point of your AdWords race and is critical to your success. To make your AdWords campaign profitable, you need to get several aspects right in the starting blocks. Thus, together they form the winning team - the success formula - that maximises the profitability of your AdWords Campaign for you.
Know your target audience
Your target audience is always number one. Your target audience is the reason you exist as a business. Your service or product was created to solve this target group's problem. You need to know exactly who your target audience is and what is important to them. How or with what are they trying to solve their problem - for which you have the solution? What terms or questions are they asking in Google to arrive at that solution? What and what tone of voice appeals to them? What triggers them? Answer these questions and you will have the right guidelines to get started with your AdWords Campaign.
A good campaign structure
A good campaign structure ensures the right foundation and lower CPCs. A campaign structure consists of keywords, exclusion words, ad groups, the different ads per group and your landing pages. These elements should be aligned logically to form a solid foundation for your AdWords campaign.
Bet on the right keywords
The profitability of your AdWords campaign depends heavily on the keywords you use. This is because the keywords determine the cost and effectiveness of your ads, so it is important to use those keywords that give you the highest return. This depends, among other things, on search volume, search relevance and competition. A keyword planner helps you deploy the right keywords and create ads that increase the profitability of your Google AdWords ads.
The ad description
To ensure that prospects who are likely to become customers land on your website, you need to write a perfect ad. Use at least one search term in your ad and address your prospect directly with your ad. Make sure your prospect recognises you. Experiment with different ads and measure their effectiveness. Write in the active form and give your target audience the opportunity to take action.
A conversion-oriented landing page
To optimise your conversion rate - and thus maximise profitability - it is extremely important that the landing page your prospects land on matches your ad text. You can write such an effective ad, but this ad will yield nothing if the website visitors you generate do not take action on your website. So a relevant and conversion-oriented landing page is crucial. Provide sales-oriented website content that directly addresses your prospect's problem. Make your prospect identify with you and offer a solution: your product or service. Add elements to gain trust or use an enticing offer to boost the conversion rate. Your ad is the pitch, on your landing page you conduct the sales conversation and close the deal.
Choose ad extensions
Generate more and relevant website visitors with Google AdWords extensions. Add additional information about your business or offer. Stand out more with your ad and offer more and more valuable information. To use these extensions, ad rankings should be high enough. In doing so, you need to estimate to what extent the extensions will improve the performance of your ads.
Tracking, measurement and optimisation
Now that your campaign is off, it is important to continuously measure your performance. Measure the various results, such as the CPC, click-through and conversion rate. This way, you can measure which aspects within your campaign are working well and which need adjustment. With daily or weekly monitoring, you can continuously adjust and optimise your campaign in order to strive for maximum return.
Partner with a Google Partner
When outsourcing your Google Adwords Campaign, make sure you do so to a party that has a Google Partner Batch Decided, such as The Fully Bookers. This is because Google recognises with this Google Partner Batch that these companies have the right knowledge and expertise to help you get the most out of your Google Adwords campaign.
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