Are you an entrepreneur and think it's time to really grow? Then this article is definitely for you. Bring your business to the attention of new customers at LinkedIn and build lasting lucrative customer relationships. We can say with reasonable certainty that the entire business world can be found on LinkedIn; and thus also your future customers. LinkedIn offers endless targeting options and advertising forms, allowing you to reach your target group in a targeted and effective way.
So if there is any platform on which your presence should not be missing, it is LinkedIn. High time for a strategic LinkedIn campaign. Generate more and qualitative website visitors and increase the number of enquiries through your website. In this article, we give you 5 tips for effective and result-oriented advertising on LinkedIn. Make it well worth the investment and get the maximum return from your advertising campaign.
1. Target your audience accurately
Generating website visitors is great, generating visitors who are very likely to make requests is even better. Have a clear idea of who your target group is, which people have a lot of influence in the buying process and who the decision-makers are. Set your target options correctly and make sure your ads reach the right people.
2. Choose the right format
Choose the best ad format - standard ad, sponsored post or text-only - depending on your target audience and purposes. Use eye-catching, short and catchy titles and choose quality imagery. Don't stick to one ad form, but try out different ads to determine effectiveness.
3. Make sure you have an up-to-date profile
An up-to-date LinkedIn profile is a must. An ad is like a shop window. The ad grabs the attention of your target audience and gets them excited and ready to enter the shop. An incomplete LinkedIn profile is like walking into a half-empty shop, with little of interest on the shelves or on the racks, and missing staff.
4. Choose an English-speaking campaign manager
Dutch companies often choose a Dutch Campaign manager, but now it turns out that the majority of Dutch users have their LinkedIn set up in English. Set up your Campaign manager in English and increase your reach.
5. Set yourself up for business
LinkedIn is not a Facebook or Instagram. Don't blindly copy content from your other social media platforms and avoid missing the mark on LinkedIn. Be businesslike and share information that is valuable for your target audience and business relations.
Ready for your own effective LinkedIn ad campaign? Then quickly take contact with us!
