Perhaps it has happened to you... you are walking down the street and you see a few people doing a dance from a distance. Or you see a video go by on Instagram that has been shared via TikTok. With explosive numbers of followers and likes, you've probably come across TikTok. But what exactly is TikTok? And are you keeping up with these trends?
What is Tiktok?
First, let's take a look at what TikTok is. This social media app is specifically designed to share short music videos and clips. The short videos usually last between 3 and 30 seconds and can be up to 10 minutes long. Many TikTokkers can really get their creative juices flowing here, because it's both super easy to create and edit great videos and you can constantly come up with new ideas for your audience by following trends.
The app is particularly popular with children and young people, but it's really not just young people. Gen X, Gen Z, Millennials and Baby Boomers can all be found here and the app is now available in 75 languages. After posting and sharing a video, other people can leave likes and comments, just like Facebook and Instagram. However, TikTok is the social media app of the moment and one of the most used apps in the world! The app currently has as many as 1.7 million daily users in the Netherlands and 1 billion people worldwide have an account!
TikTok for the hospitality industry
Then the question arises, is TikTok for us too? And the answer is; absolutely! Do you have to go crazy dancing to stand out? Not at all, but you can! TikTok's user interface focuses on what people like to see. So you don't have to chase followers to get their attention, but your content is shown to a new audience all the time. Videos are obviously great for inspiring your future guests, and what's more, you also reach a new audience that may not yet know your business. And so it could just happen that your new video suddenly goes viral and that your video scores incredibly well!
TikTok For Business
And this is where TikTok business can play a big role. The social media app is a great platform to advertise and publicise your business on. TikTok For Business is an all-in-one tool for marketers. The TikTok products are suitable for sole traders as well as large companies. The benefits of TikTok For Business:
✓ The analysis tool for your campaigns
✓ Adding your website link to your profile
✓ The email feature that allows your followers to contact you directly.
How can you advertise on Tiktok?
Very simple! After downloading the TikTok app, you can get started. To start advertising, you need a free TikTok Business Account. Setting up your Business Suite takes just a few minutes. Here you can set your own budgets, define target groups, and set your location. In the Business Suite, you can then go all out and create creative videos. Moreover, you can use no fewer than 500,000 royalty-free songs and sound clips for free. After a promotion, you can start analysing your campaign data!
TikTok Ads Analysis
Of course, it is important to achieve your company's goals. Even during your campaign, the results are continuously monitored. Afterwards, you can view a comprehensive overview of all results on your dashboard. The performance statistics are broken down for you in various dimensions such as gender, age and location. Using the filters, you can easily find the information that matters to you.
Will you also use TikTok to promote your hospitality business? We'd love to give you a hand to see what strategies can work for your business. Give us a call at +31 (0)85 048 80 58 and we are happy to think with you. You can also e-mail us at contact@thefullybookers.com.
