SEA for restaurants

The Fully Bookers seat your restaurant on the map

Advertising via SEA as a restaurant

With a background in hospitality, The Fully Bookers has the right specialists to work on SEA for your restaurant. Not only do we have experience in the hospitality industry, we also know how to take your online marketing to the next level. SEA stands for Search Engine Advertising, and that mainly means advertising on Google. By using SEA effectively for your restaurant, you attract the right visitors to your website. If they then decide to go and have a bite to eat at your restaurant, your SEA campaign is a success.

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SEA for your restaurant: The Fully Bookers style

As an online marketing agency, we know better than anyone how to make your SEA campaign successful. But to do this, we also need your input. That's why we always start with an extensive intake meeting, in which we want to know more about your restaurant, about your current SEA strategies, about your target group and about your ambitions. With this information, we draw up a plan and present it to you. With our plan, SEA for your restaurant will take off with a bang. If you accept our proposal, we'll get started right away.

THE APPROACH TO

RESTAURANT MARKETING

FROM FOREIGN PERSON TO AMBASSADOR OF YOUR RESTAURANT

ORIENTATION

Stranger -> Visitor

Social media
Search engine
Website

Recital

Visitor -> Interested party

Landing pages
Information
Inspiration

Action

Interested -> Guest

Retargeting
Email marketing
Reservation system
Brochures

Mouth to

Guest -> Ambassador

Social media
Email marketing
Retargeting

What exactly is SEA?

Search Engine Advertising, the name says it all, is advertising via the search engine. In fact, we are mainly talking about the Google search engine. Google displays these ads in different places, namely above the search engine results or on one of the partner pages of Google. This is also called the Google Search Network and the Google Display Network. You can decide for yourself where you want to place your advertisement. Finally, with SEA for your restaurant, you also appear as a pin on Google Maps when a certain keyword is typed in. This is particularly interesting if you have a local focus. Apart from the Google search engine, The Fully Bookers has also developed a specialism in Bing Advertisement.

Our online services for restaurants

Search engine optimisation (SEO)

You want your hotel to rank high in the Google search engine. Because ultimately it's all about being found and seen.

Social media campaigns

Your customers want to know who they are dealing with. A good use of your social media ensures more transparency and trust.

Search engine advertising (SEA)

Targeted Google ads that are fully tailored to the online behaviour and interests of your target group.

Conversion optimisation

Constant improvement, right down to the last millimetre. Not just letting people land on your website but actually converting them.

Social media

Your customers want to know who they are dealing with. A good use of your social media ensures more transparency and trust.

Online marketing strategy

This combines the above-mentioned activities to ensure a solid interpretation of your online identity.

How does The Fully Bookers to work?

When we improve your restaurant's SEA, we start with your website. We'll check that your contact details are complete, clear to your target audience and displayed in the right place. Next, we'll create a Google My Business page for you. This also gives you the opportunity to ask your customers to leave a review. Of course, more and better reviews help you win customers and Google also uses these to assess your relevance. Finally, we set up a Google Ads campaign for you.

How expensive is SEA?

You will be surprised how little a good Google Ads campaign costs compared to the benefits you get out of it. You only pay Google when someone clicks on your ad (pay-per-click) and thus arrives at your website. You decide how much you pay for your ad and it is used to determine which ad is shown at a particular location. You can compare this with an auction. An internet user types in a relevant keyword, Google looks at how much you bid per click and determines on that basis whether you or your competitor is allocated the advertising spot.

Pay-per-click is not all

It is possible that an advertiser who bids less for an advertising space will still be allocated the position. This is because Google also looks at other aspects. SEO of your website is important, your score with customer reviews, the authority of your website, the location of your restaurant and so on. If you have already run several successful Google Ads campaigns in the past, you will also be given priority. This is where The Fully Bookers offers a lot of added value. We make sure you get the highest possible score with the lowest possible pay-per-click. Google will then place your ad at the top of the search results and use SEA to make your restaurant visible at once.

SEA and SEO at The Fully Bookers

SEA and SEO are both permanent parts of online marketing and The Fully Bookers specialises in them. By sharpening up your restaurant's SEA and working on your SEO we attract more visitors to your website and your restaurant. SEA does this through online advertising and SEO with methods that respond to the algorithms of the search engines. The interesting thing about SEA - compared to offline advertising - is that you can immediately see whether your campaign is successful or not. If not, you can adjust your campaign in the meantime. The results are measurable down to the last decimal point and you can easily reach a specific target group. Let The Fully Bookers handle your restaurant's SEA and you will soon reap the rewards.