INCREASE APPLICATIONS
Beachclub Titus is a beach club on Kijkduin with a unique location. They have a restaurant, terrace, spaces for personal or business parties and are an official wedding location. As organic findability was getting worse, business and personal enquiries were also declining. The beach club engaged us to generate new leads and achieve a constant flow of enquiries throughout the year. A great challenge!
THE APPROACH: COMPLETE ONLINE MARKETING
We started with extensive market research to identify all opportunities. We then took online marketing completely off our hands and started optimising the website. We created landing pages to generate requests per target group, and distributed them to relevant target groups via Facebook and LinkedIn as a campaign. We also targeted relevant search queries to achieve a better score within Google.
THE RESULT: FULLY BOOKED WEDDING SEASON
In terms of weddings, we achieved the ultimate result: a fully booked wedding season. In addition, because the online marketing activities are now complete and professionally organised, the foundation has been laid for being a frontrunner and continuing to run effective business campaigns. Top positions in related searches have also been achieved! We now continue to optimise and focus on maintaining and increasing the following results even more:
- 130+ direct applications
- Wedding season fully booked
- Conversion rate up with 223%
- Cost per conversion of €115 to €23
- 150+ quote requests in 12 months