About Grand Café De Vrienden
At Grand Café De Vrienden, conviviality is the central theme. At the beginning of the evening, the restaurant fills up with hungry young people (from Utrecht and surroundings) to lay a good foundation for the long evening that is to follow. When the stomachs are full, the grand café is transformed into the ultimate party venue. The shots and games are conjured up and the live band arrives to play requested songs! After the renewed website (realised by The Fully Bookers) it was time to fill up the restaurant again after a spicy corona.
Approach
Since De Vrienden came out of a difficult period without any turnover because of the lockdown, they had to work with a limited budget. The choice was made to run campaigns on Facebook and Instagram. Two campaigns were built, one to tap into new target groups and one to reactivate existing customers. Different ads were written to reach people interested in dining out as well as parties. Three local target groups were developed, with two quickly gaining traction. The non running target group was changed to a new target group. Within one week, more than 10 reservations were made. After a few optimisations, the campaigns ran better and better and eventually almost 100 reservations were made in less than 30 days.
Result
A super start after the lockdown, who wouldn't want that? Grand Café De Vrienden, in cooperation with The Fully Bookers, had a great reopening with beautiful green figures. Regular customers were reactivated and new, local target groups were reached.
The results of the first month are listed here.
- 91 reservations
- 431 new visitors to the website
- 28,000 local people reached
- Tapping into new target groups
- Reactivation of existing customers
