About Restaurant Gold
Restaurant Goud is an icon in the Rotterdam hospitality industry. Herman den Blijker and Nick de Kousemaeker run the restaurant with great passion and pride. After tightening up the concept where tranquillity, attention and service are central and the new website (developed by The Fully Bookers), it was time for an activation campaign.
Strategy
We created a 360-degree campaign for Restaurant GOUD, 'Discover domestic gold'. This meant that the target audience interacted with Restaurant GOUD through various platforms. Facebook, Instagram, Stories, LinkedIn and YouTube were used for targeting. Within Facebook Ads, we use various interest groups (new target groups), as well as target groups that are already familiar with Restaurant GOUD. We also cloned the supplied guest database. We also made a catchy video that reaches a large target group. Those who watched the video for more than 25% are saved in a separate target group. New content will be shown to this group later. To these individuals, the other content will be shown, such as the Tomahawk and the post about lunch.
Result
The result? Regionally-realised brand awareness within four weeks. Restaurant Gold is back on the map and has made a great start after the rebranding. This led to more than 150 extra covers, so we can already speak of a successful campaign!
