New concept, new identity
Restaurant Today: an upgrade for a renewed concept, designed by The Fully Bookers. Authentic, atmospheric and visually stronger. At Restaurant Vandaag you choose the number of courses, for a fixed amount. 2 delicious dishes per course, ordered from the menu. Today throws the all you can eat concept in a renewed 2020 jacket. Fresher, tastier and more sustainable. With 2 branches, the entrepreneurs are showing that the concept is catching on.
"My wife Michelle and I have two things in common that make our hearts beat faster: we both love travelling and eating lots of good food. We are privileged to have been able to see and experience so much of the world." - Jim Xu, owner
To be noted
At The Fully Bookers, 'Content = King' is a common phrase. Your business needs to have the right look and feel online, communicate the right story and make sure the communication is consistent across multiple channels. And at Restaurant Today this did not yet come into its own. The old image material consisted mainly of food photography, but lacked the cosy atmosphere, the enthusiastic people and had an outdated look.
Our approach
With hard work and a well thought-out approach, we set to work. With a team of thirty extras, three photographers, one videographer and two directors from The Fully Bookers, we made more than 300 suitable photos and two videos. With this, the restaurant has created an appealing story and a visual character. By creating memorable images, videos and looks, the new concept is a reality.
How we can help
Not only will this content (1) appeal to more new guests, (2) increase the conversion rate and (3) benefit the new website design. With this content, Restaurant Vandaag can move forward in the coming year!
Do you want to do justice to your restaurant (and atmosphere) online as well?
