Group bookings are the opportunity for hospitality venues to gain more sales. Because a large group does not only mean extra full tables, but above all a lot of extras and upsells. Think of fixed arrangements, menus or drink packages: things that ensure higher spending per guest and more security. After all, groups are also much less likely to cancel than a table of two. Win-win. Provided you organise it well.
And that's where things often go wrong. At many hospitality businesses, group requests are rather messy. A phone call that is not written down anywhere, a question that gets lost in the inbox, or even worse: a reservation on a beer mat that is lost. Before you know it, the overview is gone and your team faces surprises on the evening itself. A shame, because groups in particular can be one of the most stable pillars of your turnover.
From stress to certainty
That is why you need structure. Clear agreements in advance, clarity towards the team and above all: a place where all that information comes together. That is where MICE Operations in the picture. MICE combines all your group requests, quotations and reservations. Requests come in via your website and quotations are just a few clicks away.
You notice that difference immediately in practice. Suppose a company books a drink for thirty people. With MICE, the quotation is ready within five minutes, including drinks package and price agreement. You keep your business calm, your team knows exactly where they stand and your guests get a professional impression. Group requests thus no longer become a stress factor, but a certainty.
Long-term profits
And that's just the beginning. Because having a group in your business delivers more than just that one evening. Every guest at a company drinks party or big friends' dinner gets to know your venue. If the atmosphere is good and everything runs smoothly, chances are they will come back with partner, family or colleagues. So a group booking becomes a source of loyal guests, and your sales continue to grow.
In short: from loose phone calls and beer mats to overview, efficiency and more turnover. With MICE Operations, you structure your group bookings and make it your biggest source of income!
The all-in-one event management software
MICE Operations offers the sales and planning software that makes your work in hospitality or events easier. With MICE, you no longer work with separate documents, e-mails and systems, but have a complete overview of your appointments, schedules and work lists. Handy for your colleagues and clients alike. This way, you spend much less time on administrative processes, your turnover grows and you have all your attention for your guests.
