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The benefits of WhatsApp Business for restaurants

Many people use WhatsApp for private purposes. But did you know that WhatsApp business also exists? We explain what is special about WhatsApp Business in this article.

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How can you create a persona and reach your target audience?

Knowing who your ideal guest is makes it much easier to understand your target audience. And if you can better empathise with your customer, you can advertise better.

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What does a day look like as a social media specialist?

Do you also enjoy looking around on Instagram, Facebook and TikTok? And do you find it even more fascinating how to get more likes and create fun reels? Then read on!

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Instagram reels

If you've been on Instagram for a while, you may have noticed the social media platform's focus on Instagram reels. Have you started using reels yet?

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Horecava 2023

If you work in the hospitality industry, you are probably familiar with the Horecava. It has become a household name for people working in the hospitality industry and the fair is a great place for inspiration every year.

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Online marketing strategy ideas around Christmas

The days are getting shorter again and Christmas is just around the corner. It is a busy period for most hospitality entrepreneurs.

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Advertising via TikTok

Perhaps it has happened to you... you are walking down the street and you see a few people doing a dance from a distance. Or you see a video go by on Instagram that has been shared via TikTok.

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How do you get Gen Z into your business?

To apply the right marketing strategy, it is important to know your target audience well. That way, you can specifically create your marketing campaigns and know how to reach your target audience.

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