Investing in content
For businesses, videos are often a big investment whose value is never understood. Therefore, investing in content is not on the priority list for many restaurants and hotels. At The Fully Bookers, however, we know that video is an excellent way to reach new audiences. For Bar The Tailor, Amsterdam's best hotel bar, The Fully Bookers got to work shooting new content.
Why video marketing pays off
As just indicated, content is often not made measurable. At The Fully Bookers, we do this completely differently. We know exactly how long people watch a video and take advantage of this. Someone who has watched the entire video is in a different phase than someone who clicks away immediately. Maybe someone is just getting off the train? Is someone receiving a phone call? There are 1000's of reasons why someone might not finish your video in the first place. Is your content good and do you know how to reach the right audience? Then video content is a bull's-eye and you will have recouped the investment in no time. Curious? Watch the video below.
Result
Images say more than 1,000 words, and the same goes for this video. Within seconds, we manage to convey the bar's atmosphere, professionalism and craftsmanship. Besides being used with existing customers, this video is an excellent way to attract new audiences. Because say it yourself, who doesn't want to go to this bar after seeing this video?
