Grand Café Krasnapolsky launched the Easter Experience during Easter this year. An unforgettable Easter weekend with a shared dining platter including bubbles and a homemade dessert from The Cake Room. Included was an overnight stay with full breakfast in one of NH Collection Grand Hotel Krasnapolsky's premium hotel rooms.
In addition to the Easter Experience, we also engaged in another Easter campaign at Grand Café Krasnapolsky, namely The Cake Room at home. At The Cake Room, Krasnapolsky sold beautiful homemade chocolate pieces made by chef-patissier Alberto and his team. An exclusive, diverse but affordable range.
Working with us, they managed to make these Easter campaigns a huge success.
Strategy
We advised Grand Café Krasnapolsky to create a landing page for both concepts. By linking the Formitable booking system to the landing page for both the Easter Experience and The Cake Room at home, booking via the website was accessible and fully measurable.
We also designed the layout of both pages and advised Grand Café Krasnapolsky on how they could best present the information on both landing pages. From all the unique content shot for this Easter weekend, we selected the best-fitting images and tested this in our campaigns.
Through targeted social media ads on both Facebook and Instagram, we looked for the right audiences. Ads targeted both existing and new guests.
We then looked at what the target audience responded best to by testing different types of ads. The ads with multiple pictures (carousel) ran the best during these campaigns and achieved the most conversions. The conclusion we can draw from this is that people like to see content on offer.
The result
The result was huge! The Easter Experience target was achieved by over 200%. A great result with happy guests resulting in a fine cooperation for us!
The Cake Room at Home campaign also ran above expectations. With 639 chocolate pieces purchased, this was another result with a huge success.
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