Bringing in new customers starts with good marketing: getting name recognition, being findable online and thus reaching your ideal target group. Sometimes that is enough to bring in a customer, but usually a bit of sales is also needed - especially when it comes to special arrangements, such as group bookings or parties. Often, these two departments - marketing and sales - are seen as different sports, even though they have a lot to do with each other and can strengthen each other enormously! In this blog, we explain how you can easily bridge the gap between your marketing efforts and closing the deal.
First of all, we want to be clear about one thing: there is overlap between these two worlds. Whether you work in sales or marketing, you have one important goal: convincing your target group to book at your location. The difference is in the approach and the moment in the customer journey where these different functions come into play. Whereas you target the entire target group with your marketing tools ('hello, we exist and we are the best!'), sales focuses on an individual customer and his or her specific wishes. How can you convince people to definitely choose your tent?
Maybe you don't have a whole sales team ready to go. You don't have to. In fact, you don't have to do much yourself. All you have to do is anticipate the customer's needs and fulfil the promises you made in your marketing during the first direct contact.
Your website as a sales tool
That starts, of course, with your website. Can your customer find what they are looking for quickly? The better your site is set up, the less you will be called and emailed with questions. And that's good, because you are obviously not available 24/7. With the MICE request module Operations makes that problem a thing of the past: this tool is like an extra sales assistant working day and night. Your customer immediately sees what packages and facilities your location offers, what it costs and what your availability is. A sales meeting is no longer necessary!
Give your customer a unique sales experience
Do you have appealing videos of your venue or amazing photos that really capture the atmosphere and experience of your business? Nice! Then you can use them in your quotations! Because according to MICE, today's quotation is no longer a boring quotation, but an interactive and dynamic digital experience, seamlessly linked to your marketing communications. With the revolutionary MICE offers you will come out on top and leave the competition far behind!
Know your numbers
Make marketing and sales even more connected by working in a data-driven way. For example, MICE's request module has an integration with Google Tag Manager, allowing you to check whether your campaigns are working. There is also a link to Mailchimp, giving you all e-mail addresses directly in a database. This makes bringing in leads fun and easy!
Even more tips and tricks to reach your ideal client? Get the most out of your venue with MICE Operations, the software for group bookings and events. With MICE, you no longer work with separate documents, e-mails and systems, but have one complete overview of your appointments, schedules and work lists. Handy for your colleagues and clients alike. You will spend much less time on administrative processes and you will have all your attention on your guests. With our spectacular offers, you are always on top of the pile and our request module is like an extra sales assistant who is available day and night.
Our team not only consists of the best developers, but we have also spent years working on the floors of leading venues at home and abroad. We now use that knowledge and experience within the industry to make MICE even better every day, making your job more fun and easier.
Want to know more? https://www.miceoperations.com/nl
