A few years ago, influencer marketing still felt like something reserved for fashion and beauty brands. Nowadays, you see it everywhere. Restaurants, cafés and bars are increasingly teaming up with creators to to reach a new audience. And it was a success.
Why? Because trusting people. A video showing someone genuinely enjoying a dinner, brunch or cocktail feels much more authentic than a standard advert.
That is precisely why we offer influencer marketing now also available at The Fully Bookers.
What is influencer marketing?
It’s very simple: you collaborate with creators whose followers match your target audience. They visit your business, share their experience and introduce your restaurant to their community.
The trick isn’t in finding the biggest influencer. It’s all about the right match.
Do you run a family restaurant? If so, mum influencers are often a better choice than a food blogger. Do you run a trendy brunch spot? Then a lifestyle creator with a beautiful, aesthetic feed would be the perfect fit. And is your restaurant known for serving the best steaks in town? Then you’ll want to reach creators who appeal to genuine steak lovers.
The better the match, the better the result.
It’s about more than just reach
What’s great about influencer marketing? The content.
Every collaboration produces authentic photos and videos that you can also use on your own social media channels. That way, in one go, you’ll have new content which shows how real guests experience your restaurant.
At the same time, you’ll be introduced to a completely new target audience. People who had never heard of your business as recently as yesterday might well book a table tomorrow.
That’s what makes influencer marketing so valuable.
When does it work best?
We’ve found that influencer marketing works particularly well when you want to introduce something new, if you want to draw extra attention to a specific location or want to reach more local guests.
The key? That your restaurant is already active on social media. That way, you can get even more out of the content created during the collaboration.
A practical example
One of our favourite examples is Restaurant Charlie. Ahead of the opening of their new outdoor playground in April 2024, we invited a group of mummy influencers to come and explore it with their families. By sharing their visit with their communities, they raised awareness of Charlie in a natural and authentic way amongst exactly the right target audience. The result was impressive: Charlie grew from around From 7.5K to over 15K followers. A great example of how the right creators, brought together to mark a special moment, can generate real momentum for a brand.
In addition, we worked for Steak Club Leidse together with six food creators, which resulted in more than 17,000 impressions. For Café de Florèz helped lifestyle influencers precisely to capture the aesthetic atmosphere of the venue and share it with their followers. Different restaurants. Different target audiences. The same principle.
The right creator makes all the difference.
Curious to find out what influencer marketing could do for your restaurant?
Influencer marketing is all about Showcase your restaurant to the right people and creating content that continues to deliver value even after the collaboration has ended.
Wondering whether influencer marketing is right for your business? We We’re happy to help you find a solution and work with you to identify which creators best suit your concept and target audience.
