In the run-up to the opening of the new outdoor playground, Restaurant Charlie wanted to reach more families and draw extra attention to this new venue.
That’s why we invited a group of mummy influencers to visit Charlie with their families. They explored the new playground, enjoyed the restaurant and shared their day with their own community.
The result? Plenty of authentic content, greater visibility amongst the right target audience and impressive growth on social media.
Reaching the right families
Charlie is a place for the whole family. Parents can enjoy a delicious meal, whilst the children have plenty of space to play and explore.
With the opening of the new outdoor playground, we saw the perfect opportunity to raise awareness of Charlie amongst even more families.
Rather than just telling you about the new playground, we wanted to show you what a visit to Charlie’s is really like.
The right creators for Charlie
We invited a group of mummy influencers whose followers are a good match for Charlie’s target audience.
Together with their families, they came to experience the new playground and the restaurant for themselves. They shared their visit in their own way, which made the content feel personal and natural.
It’s not a complicated message. Just real families enjoying a lovely day out at Charlie’s and sharing that experience with other families.
From 7.5K to over 15K followers
The campaign gave Charlie’s social media a real boost.
The account grew from around From 7,500 to over 15,000 followers, with a net increase of 8.2K followers.
Compared with the previous period, this represented a an increase of 25,311 TP3T in net follower growth.
By choosing creators who really suited Charlie, we reached exactly the people we wanted to reach and gave them a good reason to keep following Charlie.
A special moment to share
The opening of the outdoor playground was already a special moment for Charlie. By bringing together the right creators, we made sure that many more people heard about it.
It shows that influencer marketing doesn’t have to feel like advertising. With the right people, the right target audience and an experience worth sharing, you can generate genuine growth and momentum for a brand.
