Check Committed online partner
Check Especially for hospitality and catering
Check Proven effectiveness
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HORECAVA QUICK SCAN

Where do your greatest opportunities for growth and profit lie?

We start by gathering and analysing relevant information about your organisation. We then combine this with the insights we’ve gained from over 250 locations, benchmarks and AI.

checkmark-white Social media
checkmark-white Website
checkmark-white SEO & GEO
checkmark-white Performance marketing
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"They respond well to changes and developments and are able to adapt easily to our requirements and future plans."
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René Bogaart, Pavarotti
"They respond well to changes and developments and are able to adapt easily to our requirements and future plans."
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René Bogaart, Pavarotti
pizza beppe

Horecava 2027

The Fully Bookers is the main partner of Taste of Horecava

In 2027, we will be proud to to be the lead partner of Taste of Horecava by Gault&Millau! During the fair, you can pop into The Fully Bookers for an introductory chat, a good conversation or a quick scan your business. We’ll also be giving a demonstration on The Future of Hospitality Marketing: What developments have already transformed the industry, and what lies ahead? During the exclusive Chefs’ Table lunch, we’ll also be creating unique video content with chefs and partners, which we’ll share via our social media channels. A place to meet, inspire, share knowledge and look to the future together. Will we see you there?

Laptop in restaurant setting with information on online visibility and local findability for restaurants.

Not a standard scan. But an analysis of your business.

Growth rarely comes from a single channel, campaign or button.

That is why we look beyond marketing alone. We analyse your organisation from various angles to identify where revenue, profitability or growth potential are being left untapped.

We combine:

check-pink lessons learnt from over 250 hospitality venues;
check-pink relevant benchmarks;
check-pink available data on your organisation;
check-pink our experience in digital hospitality;
check-pink and AI to uncover real-time connections, opportunities and scenarios.

The quick scan

We analyse your organisation based on 8 pillars of growth

A good analysis doesn’t begin when you sit down with us.

Beforehand, we gather as much relevant information as possible about your organisation – from your concept, positioning and digital presence to available commercial and business data. At the Horecava, we put that context into practice in real time. This means that during the session, you won’t receive standard advice, but insights that are genuinely tailored to your organisation.

check-pink Strategy & positioning: How well-defined are your concept, target audience and unique selling points? We’ll look at your growth objectives, market position and the competition.
check-pink Financial performance: Where is money being made, and where are returns being missed? Consider turnover, margins, average spend, food and beverage costs, labour costs and profitability.
check-pink Marketing & customer acquisition: Which channels actually contribute to attracting new guests and generating revenue? We analyse, amongst other things, reach, campaigns, local visibility, advertising and return on marketing.
check-pink Guest database & retention: How much value do you derive from your existing guests? We’ll look at CRM, email, text messages, loyalty schemes, repeat visits and the development of your guest database.
check-pink Sales & revenue optimisation: Where can you generate more revenue from existing demand? Consider conversion rates, upselling, package deals, booking flows, no-shows and capacity utilisation.
check-pink Guest experience & reputation: How does the guest experience contribute to growth? We look at reviews, service, complaints, online reputation, word of mouth and returning guests.
check-pink Operations & team: Is your organisation set up to grow further? We examine processes, planning, responsibilities, staffing, training and reliance on individual staff members or owners.
check-pink Data & management: What figures do you use to make decisions? We look at KPIs, dashboards, reports, forecasting and how data is used within the organisation.
Smartphone with restaurant profile, reviews and AI recommendations for local hospitality industry.

growth or comprehensive business scan

Two levels of analysis

Growth Scan

The Growth Scan is based on available information about your organisation, our own insights, external benchmarks and AI. We identify opportunities in areas such as positioning, marketing, guest retention, sales, reputation and digital performance. It’s ideal if you want to quickly gain a broad and well-founded understanding of where growth potential lies.

 

Comprehensive business review

If you want to look beyond just growth potential, we can also take internal company information into account. For example:

check-pink turnover;
check-pink average spend;
check-pink occupancy;
check-pink staff costs;
check-pink capacity;
check-pink profitability;
check-pink and other relevant KPIs.

What will you get out of the session?

Insight

towards specific opportunities

Once the analysis is complete, you will have a much clearer picture of:

⭐ where the key opportunities for your organisation lie;

⭐ which areas deserve extra attention;

⭐ where turnover or returns are stagnating;

⭐ which improvements are realistically feasible;

⭐ and which next steps make the most sense.

Not a generic marketing report. Instead, concrete starting points that fit your concept, budget and capabilities.

What happens next? We’ll tell you!

In 4 steps to more insights

step-1

1. Book a session online – the analysis is entirely without obligation.

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2. You will receive a confirmation email from us.

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3. We’ll ask you whether you’d like to carry out a growth scan or a comprehensive business scan.

step-4

4. We’ll carry out the analysis and share your insights during our session at Horecava 2027!

What our ambassadors say

About our work

35 reviews
9.5
pizza beppe

Pizza Beppe
Patrick Kraaijeveld - Owner

Restaurant Google Ads
Great service and a fun team! At TFB, they think along with the customer!
hotel ten cate

Hotel Restaurant Ten Cate
Niels Ten Cate - Owner

Hotel Online marketing
Fantastic personal service that fits us like a glove. We have also noticed an immediate increase in direct bookings.

La Cubanita
Nicole Wals – Marketing & Communications

Restaurant
We’ve been working with The Fully Bookers since the start of this year and are very pleased with the partnership. The team is quick to respond and thinks proactively. From concept and planning to the execution of content and photo shoots: everything is handled efficiently and professionally. This enables us to create content together that suits our brand perfectly. We also appreciate their keen insight into performance marketing. Results are carefully analysed and campaigns are continuously optimised. For us, The Fully Bookers is a committed partner who really thinks along with us
barbarossa

Barbarossa Beach
Owner

Beach bar SEO
We have been working with The Fully Bookers since the beginning of 2018. We are extremely satisfied. They take all the work off your hands, think along at all levels and most importantly all the targets for this year have already been met.

Bregje
Esmée Feteris – Brand Manager

Restaurant Google Ads
We have been working with The Fully Bookers for quite some time now and are very pleased with the partnership. They actively contribute to the process, respond quickly and come up with good ideas. Communication is pleasant and personal, which means we can always react quickly. It’s great to have a partner who is committed and thinks along with us.

Werelds Beach Restaurant
Noor Slotboom – Owner

Beach bar Online marketing
We’ve been a client of The Fully Bookers for many years and are very pleased with our working relationship. Every month, we go through the results and statistics together, either in person or via a digital meeting. Communication is prompt and personalised; the lines of communication are direct, and we always receive a quick response to any queries. What’s more, they actively contribute ideas and regularly share valuable tips and insights.

The Cape
Dennis van Wijk – Management

Event location Google Ads SEO
We’ve been working with The Fully Bookers since last year on our online marketing: advertising, SEO, social media and the ongoing development of our website. What makes the biggest difference for us is that it doesn’t stop at one-off campaigns. A single point of contact, direct lines of communication, a monthly status meeting and insight into what the channels are actually delivering through dashboards and measurable results. This enables us to make informed decisions rather than relying on gut instinct.
charlie restaurant

Restaurant Charlie
Charles Veerkamp - Owner

Restaurant Online marketing
The specific focus on the profession and the sector, I think is a very important differentiator!

Pavarotti
Rene Bogaart – Owner

Restaurant Online marketing website
Our partnership with Fully Bookers helps us to maintain a strong online presence for Big Horeca (Pavarotti), both on social media and via Google. We find working with them a very positive experience: they respond quickly, actively contribute ideas and regularly come up with suggestions for improvements themselves. What I particularly appreciate is that Fully Bookers doesn’t just focus on what’s needed today, but also thinks ahead. They respond well to changes and developments and are able to adapt easily to our requirements and Big Horeca’s future plans. I would certainly recommend Fully Bookers to other businesses. They are a committed and professional marketing agency with whom communication is a pleasure; you can tell they really think along with you and are keen to work together to achieve the best possible results.
NH Collection Grand Hotel Krasnapolsky

NH Collection Grand Hotel Krasnapolsky
Sabrina Vader - Marketing & PR executive

Hotel Google Ads
The Fully Bookers team approaches the task very professionally, is flexible and creative. It's really great (and convivial) to work with them! I'm looking forward to even more exciting campaigns and the results we can achieve together.

Hemelse Modder
Quintin Haak – Owner

restaurant website online marketing
What a lovely collaboration! We’ve been a client of The Fully Bookers for years and are extremely satisfied. Communication is pleasant, clear and personal. Every month, we discuss the results of our advertising campaigns together and look at where we can make further improvements. Our online visibility has improved significantly across various platforms, such as Google, Instagram and Facebook. Our website, too, was developed in collaboration with The Fully Bookers with great care and attention to detail, both in terms of design and technology. What we particularly appreciate is their professionalism and the fact that they have a good understanding of what our restaurant stands for. Above all, we really enjoy working with the same dedicated professionals year after year.
logo-albron

Albron
Michelle Nigbur - Activation coordinator

Catering Online marketing
You obviously have many different agencies in this world, but I think you stand out by focusing on the hospitality industry

Restaurant Pieterman
Sander van Haasteren – Owner

Restaurant Online marketing
A great company with a dedicated service. I’d definitely recommend them to take your catering business to the next level!

Rootz Café and Restaurant
Anne Kloots – Sales Manager

The Fully Bookers are helping Café Restaurant Rootz with its SEO and website, and we’re absolutely delighted with the collaboration. Communication is prompt and personalised; they actively contribute ideas and we’ve noticed that we’re being found more easily online. Highly recommended for hospitality business owners who want to take their website and online visibility seriously!

1898 The Post
Joachim Schlosser – Director of Rooms, Sales & Revenue

Hotel Google Ads SEO
We are very satisfied with the SEO and SEA optimisation and their recommendations in this regard.

Beachclub Titus
Harry van de Ouwelen – owner

Beach bar Online marketing website
The team at The Fully Bookers has been handling our entire range of marketing, website management and communications for over 10 years, refining the process every year to stay "up to date" with the rapid developments in this field. You need a partner who’s 100% at this, and that’s exactly who they are! Monthly meetings to discuss the strategy to follow, with a team of individual specialists on hand to advise. Beachclub Titus is "really thriving"! The only thing they can’t make happen is .......... sun every day!! :):) If you want to strike out in a new direction, I say: GO FOR IT! Regards, Harry

Frequently asked questions

About the Horecava Quick Scan

1. What information do I need to provide?

We’ll start with the information already available about your organisation, such as your website, online presence, social media and marketing performance. For a more detailed analysis, you can provide additional business data, such as turnover, average spend, staff numbers and staff costs.

2. Are my company details and figures secure?

We handle your business information with care. You only share the data required for the chosen assessment. We treat this information confidentially and use it to analyse your organisation and provide tailored advice.

3. How much does the Horecava Quick Scan cost?

There is no charge for the Quick Scan, and it is entirely non-binding. The Quick Scan is designed to give you an insight into the greatest opportunities for growth and profit for your hospitality business.

4. How do you use AI during the Quick Scan?

We combine AI with our knowledge of the hospitality industry, experience across more than 250 venues, available business data and relevant benchmarks. AI helps us identify patterns, opportunities and potential improvements. Our expertise ensures that we translate these insights into practical advice for your business.

5. What specific benefits will the Quick Scan bring me?

You’ll gain an understanding of the key opportunities for improving your turnover, profitability and growth. We’ll identify which areas of your organisation require attention and which next steps offer the greatest potential. This means you’ll go home with practical insights that you can put into action straight away.