Who is Jeroen and how did he end up at The Nacho Bar? How did the collaboration with The Fully Bookers originally come about?
“I’ve been involved with The Nacho Bar from day one. Before we opened, I was already working for Charles and helping to set up the holiday park and the restaurant. I continued to grow in my role as operations manager until The Nacho Bar really became my own thing. We opened in 2021 and have since become a well-known spot in Tilburg.”.
”The collaboration with The Fully Bookers came about through Charlie’s network of contacts. That’s how we got in touch with one another, and that’s how the collaboration on marketing The Nacho Bar began.”
In your opinion, which service has had the greatest impact, and why?
“In my view, social media has had the greatest impact. We have a young target audience, and these channels have enabled us to raise our profile significantly in a short space of time.”.
Take our beer promotion, for example, where we offered beer for one euro. Of course, you could promote that with a banner, but through social media you can reach far more people and really draw attention to a promotion.
It also gives us the chance to show what makes The Nacho Bar so special. From the outside, you can’t immediately see what our interior looks like or the atmosphere we offer. Through social media, however, people get a good idea of our venue, our cocktails and the experience they can expect here. That helps people discover us and, ultimately, make a booking.”
Could you describe a highlight or a moment of success from the collaboration?
“One of our key successes is that The Nacho Bar has really become a household name in Tilburg. People know us not only for our affordable drinks, but also as a place where you can meet up, have a drink and kick off your evening.
Our social media channels have helped to showcase our brand and our atmosphere. Our cocktails, in particular, lend themselves well to creating great content, allowing people to see what they can expect from us and why they should come to The Nacho Bar.
We are also seeing that marketing around events is paying off. For our Halloween party, for example, we’ve noticed that bookings are coming in earlier than last year. This shows that it pays to actively promote events and devote more attention to them.“
Where do you want The Nacho Bar to grow in the coming years?
“I don’t think we’re anywhere near reaching our maximum growth potential. A key focus is on organising more events. We have a lovely venue and want to make even better use of it for group outings, dinners, drinks receptions and other activities.
A good example is our partnership with a local pottery studio. In a short space of time, we have already hosted several groups – sometimes numbering between fifty and a hundred people – who combine pottery-making with dinner or drinks. This offers plenty of opportunities to attract new target groups and generate additional turnover.
In the longer term, it’s also my dream to expand The Nacho Bar to include several branches. I believe the concept could work well in other university towns. For now, I want to focus on developing the current business further. After that, we can take it step by step.“
How do you see the future of our partnership with The Fully Bookers?
“I think there are still plenty of opportunities for further growth and for tapping into new channels. Social media remains important, but we could also look into TikTok, for example, and ways in which guests themselves can share content about The Nacho Bar.
I’m also curious about the possibilities of AI and online visibility. People are increasingly using tools such as ChatGPT to get recommendations, for example when they’re looking for a nice cocktail bar or somewhere to go out. I find it interesting to explore how we can ensure that The Nacho Bar is also easier to find via those channels.
At the same time, I’ve noticed that we’ve now become a well-known name in Tilburg and that word of mouth plays an important role. People know our business, keep coming back and speak highly of it to others.
I therefore see our partnership with The Fully Bookers primarily as an opportunity to continue exploring how we can get even more out of our marketing, so that we can maintain our visibility and capitalise on new growth opportunities.“
Fancy a day out in Tilburg?
Then be sure to pop into The Nacho Bar!
Be sure to check out the website to have a look in advance.
