The face behind Café de Florèz
Right in the bustling heart of The Hague, you’ll find Café de Florèz, a charming spot where hospitality, quality and passion come together. Both behind the scenes and out front, owner Jim – together with his wife Desiree – is the face of the business. Every day, they personally welcome their guests and enthusiastically share their knowledge of the refined dishes and carefully selected wines.
With a passion for their craft and an eye for detail, Jim and Desiree create a warm, relaxed atmosphere where everyone feels at home straight away. As soon as you step inside, you’ll feel as though you’ve been transported to ‘Petit Paris’ for a moment: a charming spot where international cuisine is enriched with classic French influences. From flavourful dishes to surprising food and wine pairings, everything here is about enjoyment.
In this interview, we talk to Jim about the collaboration with The Fully Bookers.
What would you say was a highlight or a moment of success for you during the collaboration?
“The moment we planned the first photoshoot – with the photographer, the whole event, all the trimmings – that was a real highlight for me. Everything was taken care of and it all went absolutely smoothly. That feeling of being able to rely on something completely – that, for me, is a moment of success.”
How has the collaboration contributed to your business objectives or growth?
“Things are certainly happening. As an entrepreneur, you always say you could do with more, but this collaboration is definitely making a difference. What I find particularly strong is that we can clearly see what works and what doesn’t, and that we can anticipate that too. The input from social media helps us take a closer look at what we want to achieve.”
How do you see the future of our partnership with The Fully Bookers?
“To be honest, that should be evident from the figures. Every month, I get an insight into what the campaigns are delivering: more guests, more bookings, more website traffic. I understand that organic social media is difficult to measure directly, but it is visible through campaigns and adverts. If I can see that improvement, then we have a solid foundation on which to build.”
The Fully Bookers x Café de Florèz
The partnership between The Fully Bookers and Café de Florèz has now been in place for over four years. What began with the development of a new website has grown into a multifaceted partnership in the field of online marketing. Following successful performance campaigns on Google and Meta, the partnership was further expanded this year to include the management of social media channels and influencer marketing.
We are delighted to be working together on campaigns such as Spritz Sunday and Oysters & Bubbles, which showcase the unique atmosphere and experience of Café de Florèz. To experience this for ourselves, the team recently enjoyed a delicious dinner at the café.
Has this special spot in the heart of The Hague piqued your curiosity? If so, we’d definitely recommend you pop along and see it for yourself. Visit the website At Café de Florèz, explore the menu and be inspired by everything this wonderful establishment has to offer.
